Eurazeo Brands, the division of Eurazeo focussed on differentiated consumer brands, is investing €56 million to become a majority shareholder, alongside Founders Max Svärdh and Albin Johansson. This marks Eurazeo Brands’ first investment in Europe.

Founded in 2014 in Gothenburg, Sweden, Axel Arigato is a high-growth, digitallynative company that has quickly become one of the leading players in the European premium sneaker market. The brand built a successful multi-channel distribution strategy with a strong direct-to-consumer foundation, with a large community highly engaged thanks to the company’s event-driven marketing strategy, its “drop of the week” model and unique online content.

Axel Arigato’s products are distributed worldwide through its e-commerce website, major online marketplaces such as Farfetch, MyTheresa and Ssense, six company-owned retail locations, and select prestige department stores such as Le Bon Marché, Harrod’s and Saks Fifth Avenue.