Retail sales in the brand’s home market of the United Kingdom were up by 6% year-on-year to £36.2 million (US$45.77 million), while international retail sales grew by 34% to £23.5 million (US$29.71 million).

Growth in the U.S. alone was 38%, while Asia Pacific retail sales (including the first full period of ownership of the company’s Australian stores) increased by 13% to £13.5 million (US$17.1 million). Mulberry noted that digital sales made up 29% of the total for the period.

Despite growth across the board for revenue, the result for the first half of the year was a loss before tax of £12.8 million (US$16.18 million), worsening by 236.8% year-on-year.

CEO Thierry Andretta said: “Against a challenging macro-economic backdrop, which is impacting the entire luxury landscape, we have continued to invest in our long-term future. Our strategy to transform our international businesses to a direct-to-consumer model has enabled us to control the entire customer experience in Sweden, Australia, New Zealand and Japan. Our investments in the period in our digital systems, stores and product will power future growth.

“Looking ahead, we are well placed to capitalise on the important festive trading period and expect the usual second half weighting to trading. There is no doubt, however, that the macro-economic environment has deteriorated, and this has had a knock-on effect on consumer sentiment.”

The brand reported significant growth in its previous update for the full year ending April 1, 2023.