The programme combines the creation of a limited-run, coachbuilt motor car with a multi-year series of curated experiences, designed to immerse select clients in the vehicle’s development from concept to completion. Participation is by invitation only, extended through Rolls-Royce’s global Private Office network to collectors.
Each Coachbuild Collection will feature a completely original vehicle, designed and engineered entirely in-house and never repeated. These bespoke cars will be fully road-legal and handcrafted by the company’s specialist Coachbuild division, continuing a tradition that dates to the brand’s founding.
The initiative builds on the success of recent coachbuilt models such as Sweptail, Boat Tail and Droptail, which have attracted a growing group of design-focused collectors. Unlike previous commissions, however, the new programme allows clients to observe rather than direct the creative process, offering access to Rolls-Royce’s design studios, engineering facilities and testing programmes.
The first Coachbuild Collection will be fully electric, reflecting strong client demand and the popularity of the brand’s electric offering, including the Spectre. Further details are expected to be released later this month.
