The companies report that the partnership will leverage the Farfetch platform to boost the brand’s digital capabilities through a vision for “luxury retail centres on quality, innovation and client experiences, powered by strong and differentiated technological solutions”.

Focusing on attracting Millennial and Gen Z luxury audiences with engaging shopping experiences, the deal will mean Ferragamo can make use of Farfetch’s global reach by increasing its presence on the Farfetch marketplace and utilising Farfetch’s Media Solutions.

Marco Gobbetti, CEO of Salvatore Ferragamo, said: “Farfetch is the leading digital platform in luxury fashion and represents the ideal partner to further boost Ferragamo’s omnichannel innovation, fuelling our plans to reach new, younger audiences and accelerate our growth.”

Source: Fashion United