Alongside this appointment, Chief Brand Officer Holli Rogers and Chief Growth Officer Martin Avetisyan will be leaving the company to pursue other opportunities. Chief Commercial and Sustainability Officer Giorgio Belloli has also left for a role at Burberry.
In previous roles, Von der Goltz has managed buying and merchandising for Bergdorf Goodman, Yoox Net-a-Porter Group and Matches Fashion.
Farfetch has also announced that Sindhura Sarikonda will join the business as President for the Americas, while Stephanie Simon will take the role of Vice-President for Community and Web3.
Founder and CEO José Neves said: “I am delighted to welcome Elizabeth, Sindhura and Stephanie to Farfetch. Our 2023 plan is very much focused on continuing to advance our platform vision whilst delivering growth, profitability and free cash flow. These hires will help us achieve that.
“Elizabeth will play an integral role in curating and securing incredible merchandise to ensure Farfetch customers continue to have access to unrivalled supply. And Sindhura’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States. Finally, Stephanie brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space.”