This season’s new theme, ‘A life less ordinary’, is inspired by South America and reflects bright, vivid, bold colours and patterns derived from this culture. Pure London takes place twice yearly, offering buyers the opportunity to discover collections from over 800 international brands for the season ahead in fashion, footwear and accessories.

The event also includes catwalk shows, workshops and seminars as well as a fashion forecast briefing and interviews with buyers from well-known retailers such as New Look.  A number of brands are exhibiting leather finished goods among their collections, including family owned Spanish footwear brand, Lola Cruz.

The exhibition takes place 24-26 July at London Olympia and is organised by i2i Events Group. For more information on exhibiting or visiting:

Pictures courtesy of Lola Cruz.