The rebranding follows the recent acquisition of Stahl Packaging Coatings (formerly ICP Industrial Solutions Group) as well as a new purpose: “Touching lives, for a better world.”

The company has a new logo, which they say symbolises the unique “touch” of Stahl and the transformative qualities of its coatings and finishes, as well as a new colour palette to visualise and differentiate its activities.

Stahl CEO Maarten Heijbroek said: “Launching our new visual brand identity is an important milestone in our strategic journey. Building on our proud heritage, it offers a visual representation of our vision for the future, capturing our commitment to leading in innovation and sustainability and supporting the changing needs of our customers and markets.

“This will ensure that the world sees Stahl as it is today: a purpose-driven business built on three distinct pillars – Leather, Performance Coatings and Packaging Coatings – and a company leading in sustainable, high-value-added solutions. Meanwhile, our products continue to be touched by consumers far and wide, as they are applied to essential everyday materials in countless industries and markets. With our dynamic new look and feel, we can now tell our story in a way that resonates with our stakeholders around the world.”