The company said it is on track to reach £50 million (US$68.41 million) in revenue by April 2026 following a record peak trading period, with November and December 2025 delivering 58% growth compared with the previous year.
International performance was a key contributor, including a tenfold increase in wholesale business in Japan and expected 70% full-year growth in the Middle Eastern wholesale channel.
Growth was recorded across the UK, U.S. and other international markets, with momentum also building in newer regions such as Australia and Germany. In Ireland, revenue more than doubled in 2025 across both direct-to-consumer and wholesale channels following the brand’s launch with Brown Thomas in December 2024.
In a joint statement, founders Guy and Leanne Hundleby said: “Strathberry remains on a strong growth trajectory, driven by digital expansion, continued investment in wholesale partnerships, and entry into new and exciting markets. We have a clear ambition to surpass £100 million (US$137 million) in revenue within the next three years, while maintaining our unwavering commitment to exceptional craftsmanship and timeless design.”
Direct-to-consumer sales account for around 90% of total revenue, supported by strong retail performance, with the brand’s Covent Garden, London flagship store reporting 40% growth during 2025. Strathberry said it plans to open additional stores in the UK, U.S. and other international markets over the coming years.
