branding

Oeko-Tex announces rebranding

Published: November 2, 2022

Oeko-Tex has announced a new brand identity for its 30^th anniversary, with a new logo.

Lectra presents new branding identity

Published: January 10, 2018

The France based technological solutions provider for the leather and textile sectors has unveiled a new branding identity that seeks to demonstrate the digital orientation of Lectra’s strategy.

U.S. cattle branding declines 74.5%

Published: September 28, 2017

A recent U.S. research project has noted an increasing number of domestic cattle without hot iron brands in 2016, as well as decline in the presence of horns.

USHSLA praises improvement in cattle branding

Published: August 15, 2017

The U.S. Hide, Skin and Leather Association (USHSLA) has warmly welcomed a new report issued by the American cattle industry which highlights the continued improvements in cattle hide quality in recent years. In 2016, nearly three quarters of all harvested steer and heifer beef animals did not contain any hot-iron branding marks.

No hang tag can save a commodity from disaster

Published: April 19, 2017

Leather is an ingredient in one way or another in most of the articles we buy, but unlike most of the best examples of ingredient branding – Dolby, Gore-Tex, Nutrasweet or even Intel – it is not invisible. So, Philip Kotler’s 2010 title on ingredient branding “making the invisible visible” does not fully apply.

Stick to fundamentals and not slogans

Published: April 5, 2017

The first International Council of Tanners (ICT) meeting I ever attended was back in the 1970s in Buenos Aires, and the first time I was asked to speak at a meeting was in Hong Kong in 1994, when branding was fast evolving as a vital concept. At that event, I walked a very large and attentive audience through some branding essentials that have not changed to this day. Since there was no one present last week at APLF in Hong Kong who had been there in 1994 I could have given the same talk word-for-word, and it still would have been relevant. It was an honour to be invited back to the ICT meeting and to see it thriving under the current Chairman, Richard Pai.

Cattle farmers advised against hot iron branding

Published: October 29, 2015

Zimbabwean tanners have advised representatives from Botswana’s farming and leather sectors on damages caused to leather by the hot iron branding of cattle.

Eagle Ottawa celebrate 150th with new branding

Published: December 4, 2014

In 2015 Eagle Ottawa celebrates its 150^th anniversary by continuing the tradition of producing the world’s finest leathers. In recognition of this milestone and to more properly reflect the company’s strategic direction, including its global and value added mindset, Eagle Ottawa undertook a complete re-branding initiative and has developed a new logo and tagline to help guide the company into the future.