campaign

Global challenges require new approaches

Published: June 8, 2022

Mike Redwood examines some of the current challenges facing the leather industry across the globe, from geopolitical conflict to trade shows.

Australian Fashion Council launches fashion trademark

Published: May 11, 2022

The Australian Fashion Council (AFC) has announced the launch of the Australian Fashion trademark to identify goods originating from the country.

Leather Naturally discontinues Metcha campaign

Published: May 9, 2022

Leather industry promotional body Leather Naturally has announced its decision to close the Metcha marketing campaign, first proposed in 2018 and launched in 2019.

Leather Naturally appeals for more members at APLF Dubai

Published: April 1, 2022

Leather Naturally updated stakeholders with its latest activities at APLF Dubai on March 31, and appealed to all members of the leather value chain to join the not-for-profit campaign.

CNC “launches” RIUC to promote leather

Published: November 15, 2021

In an effort to transcend the current negative perception of leather, the Conseil National du Cuir (CNC) has launched RIUC, a material of the future.

MLA launches campaign to debunk environmental impact of cattle

Published: August 11, 2021

Meat & Livestock Australia (MLA), Australia’s marketing and research body for the red meat industry, has launched the first in a series of themed animations designed to bust myths about the environmental impact of red meat production.

Winner announced for UK Student Design Competition

Published: July 13, 2021

The inaugural UK Student Design Competition, run by Leather UK in partnership with the Real Leather, Stay Different marketing campaign on behalf of the Leather & Hide Council of America (LHCA), has named Jeaeun You, of De Montford University (DMU), Leicester, the overall winner of the 2021 competition.

Finalists announced for Real Leather. Stay Different. student design competition

Published: June 24, 2021

The “Real Leather. Stay Different.” leather promotional campaign, which was launched by the Leather & Hide Council of America (LHCA) to celebrate the sustainability, versatility, durability and beauty of leather, has announced ten finalists, down from a shortlist of 55 and 400 initial entries.

Real Leather. Stay Different. student design competition shortlist announced

Published: May 14, 2021

The “Real Leather. Stay Different.” campaign which was launched by the Leather & Hide Council of America (LHCA) to celebrate the sustainability, versatility, durability and beauty of leather, has announced the first round of 55 winners.

Muay Thai champion and celebrity blogger stars in LHCA sustainability campaign

Published: April 26, 2021

The Leather and Hide Council of America (LHCA) has released the second video in a three-episode series which forms part of its “Real Leather. Stay Different” campaign, featuring Yoyo Sun, Thai Boxing Champion of Shuangiing Showdown 9, as well as a fashion blogger with more than two million followers.