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Moment of discovery

This is the moment when companies really discover whether they have true marketers or only communications staff in their team, as now it is the fundamental tools of marketing that are needed. 


Long term trends and trade policy

For many the concept of globalisation was to open up the world so that companies from a few powerful countries could dominate trade and grow stronger. The arrival of the Internet and modern communications has changed all that. 


IULTCS on Facebook

Online social media facilitates global discussions. These forums allow rapid sharing of information – especially on mobile platforms – and are increasingly where today’s opinions on key topics are formed. Therefore, the IULTCS (International Union of Leather Technologists and Chemists Societies) has decided to open a Facebook page.