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What is Regenerative Agriculture?

The industry buzzword of 2021 appears to be ‘regenerative’. It is an old term, and its use has accelerated to a crescendo. It is a badly defined term already being used indiscriminately, joining the weasel words like ‘organic’ and ‘heavy metal’ that are misused by those who attack leather or get involved in greenwash. 

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The consequences of urbanisation are with us

Urbanisation has now been widely recognised by all in business and politics as a longstanding major trend and is often used in a general way to pretend an awareness of the realities of the world we live in. Like globalisation and sustainability, it is loosely defined and open to manipulation in ways more sinister than merely to offer respectability for doubtful arguments.  

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The Split Report

August and September were very interesting for the global tanning industry. We moved from August, a very calm month because of the European summer holidays, to a September that was full of trade fairs this year. As we have highlighted on several previous occasions, fairs are not important places to do direct business, instead they can be defined as meeting points where trends, the mood of the market and new ideas are displayed and discussed. 

 

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Marketing is standing on its head

Anyone who is interested in marketing is busy watching the industry transform. With a sudden rush we are seeing the overlapping of business to business practices with business to consumer activity. Or to be fair B2C is pinching the clothes of B2B marketing before B2B has properly defined what they are. The way Amazon has used the Internet to personalise aspects of individual customer service is just one element of this adaptation. 

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