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Moment of discovery

This is the moment when companies really discover whether they have true marketers or only communications staff in their team, as now it is the fundamental tools of marketing that are needed. 

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San Antonio delivers Heidemann lecture

James San Antonio from U.S based Stryker Inc, a specialist business for medical devices including footwear, has delivered the Heidemann lecture at the XXXIII IULTCS Congress in Brazil on November 25.

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