BASF releases new trends catalogue
The global leatherchemical manufacturer introduces “Inspirations for Leather - Edition Livigno”, which reinterprets a new season for leather, filled with technology process and excellent finishes.
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PRINT & DIGITAL
The necessity of trade fairs
It is sometimes hard to judge what companies expect from trade fairs. I could provide a very long list. To find new clients, to sell more product, to identify trends, to understand what is happening, to try to manipulate a market, to attend useful meetings or seminars, to get “inspirations” for product innovations or just to be re-assured by the presence of customers and competitors - just a few of the many reasons companies attend a trade show.
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