There was a time after the Internet got going when our global society was comprised of analogues, digital converts and digital natives. This was a time when the older generation did not like the demands of e-mail, being forced into the world of Microsoft Office and were suspicious about transferring a lifetime of knowledge into an over-weight laptop.
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Normally these days, clever acquisitions are mostly talked about when made by the Internet giants. It feels that the regular world of market competition has been hijacked by the dominance of scale. Equally we talk interminably that innovation is only about utterly new product whereas today it is a complex subject often encompassing the old, updated and adapted for modern times. We talk of waterproof, perspiration and abrasion resistance but forget that it is in the nuances that often the greatest impact is achieved; and that it is as often about process as it is product, with the marketplace today requiring both as a routine.
Read More...French fashion house Saint Laurent is launching online sales in China, a major step in the brand's efforts to expand in China's rapidly growing domestic market.
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For many the concept of globalisation was to open up the world so that companies from a few powerful countries could dominate trade and grow stronger. The arrival of the Internet and modern communications has changed all that.
Read More...The British footwear manufacturer and retailer has attributed a drop in turnover to fierce discounting on both the high street and the internet as well as to problems at its American arm.
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Sometimes to get matters into proper perspective you have to look at them from the other way round. Last week was typical. If I have understood all the messages flying around the press and Internet Kering produced quite an interesting report called the Kering Environmental Profit & Loss (E P&L).
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Anyone who is interested in marketing is busy watching the industry transform. With a sudden rush we are seeing the overlapping of business to business practices with business to consumer activity. Or to be fair B2C is pinching the clothes of B2B marketing before B2B has properly defined what they are. The way Amazon has used the Internet to personalise aspects of individual customer service is just one element of this adaptation.
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