mcdonalds

The global village

Published: May 31, 2016

I wonder how many people who read these articles will have heard about Marshall McLuhan, who wrote The Gutenberg Galaxy in 1962. I have to admit that I had not until I was marking exam papers at the University of Bath recently.

Where in the world are you?

Published: March 2, 2016

I've just been reading some case studies about McDonalds and IKEA, looking at successes and failures when they entered markets like Japan, France, India and Italy. In most markets they eventually got it right, but in some instances they so fouled up that they had to exit and then start again.