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Promoting leather to a new generation

The world of the Internet has invaded our lives in the last eighteen months. The webinar, for example, has consistently presented useful material in a timely way and can still be valid as we learn to live in equilibrium with Covid-19 by making content available for those who missed the live session. 

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The necessity of trade fairs

It is sometimes hard to judge what companies expect from trade fairs. I could provide a very long list. To find new clients, to sell more product, to identify trends, to understand what is happening, to try to manipulate a market, to attend useful meetings or seminars, to get “inspirations” for product innovations or just to be re-assured by the presence of customers and competitors - just a few of the many reasons companies attend a trade show. 

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