“Amplify” will focus on winning over Gen Z’s loyalty by building emotional connections that drive acquisition through “brand love and lifetime value”; leading in product innovation and excellence, focusing on handbags and leather goods with targeted lifestyle expansion in footwear; accelerating global growth, sustaining North America and boosting Greater China and Europe; as well as future-proofing growth by developing a “consumer-obsessed culture that is agile and always looking forward”.

The company projects mid-single digit annual revenue growth, operating margins above 22% by fiscal 2028 and low double-digit earnings per diluted share growth in fiscal 2027–28.

It expects Coach to achieve mid-single digit revenue growth with margins in the mid-30% range and aims to return Kate Spade to profitable growth by 2027.