Tod’s Group bought the Roger Vivier luxury brand for €415 million from Tod’s CEO, Diego Della Valle and his brother, Andrea, who had acquired the French shoe designer brand in 2001.

Tod’s will pay another €20 million for Rogerr Vivier’s Paris operations. The Della Valle family is to reinvest €207.5 million in Tod’s via a capital increase at €85.83 a share.

Buying control will provide Tod’s with a higher average profitability and a brand that is more exclusive than others it already owns, including Fay and Hogan. Expert analysts estimate that Roger Vivier will generate sales of more than €150 million this year.

The acquisition is expected to complete end of January 2016 and will raise Diego Della Valle’s stake in Tod’s to 60.66%.

Source: Bloomberg