Versace and Furla are joining a growing list of fashion labels that are going fur free. Pressure from animal rights groups as well as changing perceptions in the younger generation, who are increasingly linking environmental issues to their buying habits, are said be leading the brands to turn their backs on the use of fur for pleasure. Donatella Versace told The Economist’s 1843 magazine that she “didn’t want to kill animals to make fashion” because “it doesn’t feel right”.

Furla has committed to only use faux-fur on all its collections starting from its Cruise 2019 collection.

Other recent luxury and premium brands that have committed to stop using fur include Armani, Calvin Klein, Gucci, Hugo Boss, Tommy Hilfiger, and online retailer Yoox Net-A-Porter.

Source: Reuters