Allegedly, Versace made the decision under pressure of Italy based Anti-Vivisection League (LAV), which announced that more than 2.3 million Australian kangaroos were killed every year for industrial use and that the fires that devastated Australia “add to the massacres of hunting, with dramatic consequences for the kangaroo population”. According to Euronews, Versace confirmed the ban and that it stopped using kangaroo leather in 2019, but did not publicise the news itself in a press release, giving LAV permission to make the announcement instead.

The EU is reported to be the largest market for kangaroo meat, with Italy as the biggest importer of Australian kangaroo leather for the fashion segment, buying over two million pieces from 2012 to 2015.

Sources: See News/Euronews